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Manufacturer outlines its tactics for supporting a circular economy and reveals results of product raw material analysis.
June 2, 2022
By: DAVID SAVASTANO
Editor, Ink World Magazine
ACTEGA unveiled its latest strategic commitments towards operating more sustainably and supporting a more sustainable future for the industry. The company is developing and adhering to exacting strategies, investing in its facilities and R&D, and working together on a global scale to achieve this goal. The latest progress made as a result has been to implement numerous, successful local initiatives, achieve new environmental certifications and employ a set of new tactics that will support a circu-lar economy. New Company-Wide Strategies to Deliver Long-term Results With sustainability at the core of ACTEGA’s business, it is an important driver in the company’s approach to innovation and the development of new products, technologies and methodologies. “The industry is and must move towards more sustainable raw materials if it is to combat climate change,” said Benjamin Lux, CTO, ACTEGA. “We need to transform every element of our global economies’ ‘take-make-waste’ system and ask ourselves how we want to manage resources, make and use products, and what we intend to do with the materials afterwards. With this in mind we have detailed and implemented five strong tactics to move the company and its products towards a circular economy model.” In a circular economy approach, there is no waste. Everything has a new use and continues within the product cycle. ACTEGA’s five tactics to achieving this model are as follows: 1. Recycle – Ensure ACTEGA’s products can effectively, and with minimal impact on the recycling process, contribute to end products that can be recycled. 2. Reduce – Invest in new technologies and innovative product solutions to reduce materi-al and waste volumes, lower energy consumption and to make processes more efficient. 3. Displace – Aim to remove materials that are difficult or impossible to recycle by creating innovative product solutions and contributing to the development of better processes. 4. Replace – With ACTEGA’s expertise in chemistry, formulation, and application, the company is committed to the development of innovative and safe solutions that make everyday products better and more sustainable by replacing CMR (cancerogenic mutagen reprotoxic) and hazardous substances in product formulations. 5. Degrade – If individual packaging components cannot be kept in the cycle, complete de-gradability should be a target. To achieve this, ACTEGA is forming strategic partnerships to develop new supply chains. Working with brand owners, raw materials suppliers, and regulatory agencies, this partner-centric approach utilizes the best and most innovative technology and expertise available today. Closely linked to tactics 1, 2 and 5, an initial raw materials investigation into the carbon footprint of ACTEGA’s products concentrated on selected Paper & Board coatings. These first findings concluded that reducing the carbon footprint of binders within ACTE-GA’s water-based products can significantly reduce the products’ overall carbon footprint. This could be achieved by incorporating either exclusively bio-based materials or biomass balanced raw materials (using both the original components and a certain amount of cer-tified renewable feedstock within existing chemical pathways). “Obtaining this information is just the first step,” said Lux. “ACTEGA is now exploring ex-actly how we change the composition of these products, without compromising their renowned high quality or functionality, to reduce their carbon footprint. It’s an ongoing pro-cess and one we are fully committed to.” Let’s ACT! Individual ACTEGA facilities are also developing and implementing numerous projects, designed to boost each sites’ environmental credentials. As part of the ‘Let’s ACT!’ campaign within the business, teams are working together to minimize their local environ-mental impact. Such initiatives range from significant investments, like the installation of solar panels at ACTEGA in Vigo, Spain, to utilizing specialized skills within the Lehrte, Germany, team to promote biodiversity and nature at the site, including successfully nur-turing six bee colonies. The solar panel project at ACTEGA in Vigo, Spain sees 184 photovoltaic modules installed, making it possible to produce 140,000 kWh of electricity annually for the facility’s own consumption. This corresponds to about one tenth of the site’s total electricity demand for 2022. “Besides the clear operational advantages, this investment has a real strategic value for us and shows our unconditional commitment towards a more sustainable future,” said Teresa Ramos, managing director at ACTEGA Artística, Spain. “The collective passion at ACTEGA to deliver on our environmental promises is evident when you hear local success stories like these and it makes us, as a management team, ex-tremely proud to be working with such dedicated colleagues,” says Thorsten Kröller, president, Division ACTEGA. “Combine the drive within the teams with the clear vision from ACTEGA’s leadership, and I am confident that we will achieve our business’ sustainability goals.”
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